Paid Study Rooms in the Pandemic Economy: Suggestions on Feasibility Development in Nanjing

Abstract

Affected by the COVID-19 epidemic, the opening hours of university and public social libraries in China are limited, greatly affecting the people who take the postgraduate entrance examination and the public examination. In addition, the economic and social pressure to promote youth groups continue to have higher requirements for academic qualifications. As a result, paid study rooms were established. After a period of development, the paid self-study room initially has the characteristics of social attributes, group identity, circle interaction and is favored by the majority of young people. However, after the initial saturation of the market, the paid study room business model is facing the possibility of unsustainability in ways such as inadequate infrastructure and scarce value-added services. Therefore, this paper will put forward feasible suggestions for the status quo. Then, based on fully considering the feasibility, this paper puts forward the improvement of basic services and the increased cultural products and services urgently needed by consumers.

Keywords: feasibility; suggestion; paid study room; consumer; preference